Buying a horse is like buying real estate,” said founder and CEO, Alison Koenig, who launched the app in 2017. “Purchasing a horse is a significant investment and like walking into a house and getting the feeling ‘this is the one,’ when you sit on the right horse, it makes all the other one’s pale in comparison,” she added.
Our aim at Ekinox is to help owners, breeders, trainers, caregivers, physiotherapists and veterinarians to achieve results through a wide variety of programs that can provide better muscle quality, competitive performance and recovery which will ultimately extend the horses’ competitive life.
From myth to reality, Hylofit will become a breakthrough solution in the equestrian world as it launches later this year. The Tech Equestrian had a chance to get an inside look at the history, development, and plans for bringing this product to life with Hylonome Co-Founder, Kate Motley.
College friends and alumni of the University of Kentucky, Stephen Lyster and Chris Woodside, came up with the idea for EQUIRIDE based on their frustrations of not being able to find an easier and more affordable way to ship horses. “We wanted to develop a solution that addressed our pain points when it comes to transporting horses,” said Lyster over the phone from his stable.
My humin is very techie and likes to talk tech in the barn. I tend to ignore her rants and focus on the task at hand or whatever treat she has in her hand. But then one day, I got confused – she kept saying ‘bitcoin’ to her trainer in hopes of buying another horse (not happy about that part…) but I thought she meant the metal, that I don’t like, that goes in my mouth – called a bit.
“Huufe is the first social media platform that is built solely for equestrians. It combines ride tracking with picture and video sharing, stable management, classifieds, riding groups and cutting-edge accident detection and notification,” explains Charlie Trietline, CEO of Huufe, a new web and mobile app scheduled for a global launch this spring. “Our goal is to provide an online community for the equestrian world and wrap in a one stop experience with a host of features for the rider.”