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The Tech Equestrian

Welcome to the new normal. Technology is everywhere and effects everyone and everything.  To keep up with the changes and information that impacts the equestrian world, I hope you will enjoy the stories, profiles and insights that this blog will feature. In addition, stay connected on social by joining my Twitter, Instagram and Facebook pages!

HORSECO: Galloping Towards the Future

HORSECO: Galloping Towards the Future

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Horseco is growing in more ways than one.  It has been evolving its brand since its launch the fall of 2016 when it unveiled a suite of software and health products for the equine world.  According to Guy Barry, Sales Manager for Horseco, there are three products currently offered: Horseco Exchange, Horseco Health and Management (iStable) with a fourth ready for launch this year.  Each provides unique features suited for all breeds and disciplines. 

From the Bio Lab to the Starting Gate
Horseco is predominately known in the horseracing/thoroughbred world but is looking to expand to every discipline as part of its mission and charter.  “We are looking to grow the business organically,” said Guy, “and the amount of scientific and technological advancements we’ve incorporated into our products has been a big benefit for horse racing.” 

As an example of their innovative solutions, Guy cited the wound care product, Horseco Heal with its revolutionary ingredients and reduced treatment time.  “The creator of which is a biomedical engineer who has years of experience as a scientific researcher and developing products for military use,” said Guy.  This translates to offering an easy to apply chitosan-based (derived from the shells of crustaceans) hydrogel ideal for treating wounds, skin disease, and dermatitis after blistering.  “The amazing part is that it reduces the healing time by 50%,” he added.

Another innovative product on the market is called Horseco Protect and is designed to promote a healthy gastric environment.  “This product reduces exposure to potentially harmful PPIs,” said Guy, “and offers drug-free, natural ingredients to maintain healthy bacteria flora in the digestive track.”  Horseco backs up their product claims by insuring they meet FEI standards and also participates in the BSCG Certified Drug Free supplement certification program.

Online Stallion Shopping is a Breeze
Another area of growth for Horseco is Exchange, an online marketplace that provides an easy and efficient way to pair mares with stallions.  Mare owners can post their information for free and the stallion farms pay to be featured on the website or Horseco also offers a service for brokering the deals.  “Exchange streamlines the selection process for mare and stallion owners,” said Guy.  “We currently have 71 stallion farms listed which includes 426 stallions and that list is expanding.”  They operate in the Microsoft Azure cloud environment that is PCI compliant and guarantees a secure and reliable platform for transactions and information.

On the Horizon
For the summer of 2018, they are planning to launch Horseco Sales, featuring a live auction environment.  “This new offering brings together the best platform and functionality from our other products and customizes it for upscale horse sales,” explained Guy.  “We have no direct competition in our Exchange and Sales businesses,” Guy cited, “but that doesn’t mean we will stop improving the features.”

Guy grew up in Ireland and said, “I’ve done everything as it relates to horses from racing to show jumping to steeplechase and I’m proud to be working at Horseco to see how technology is impacting the industry in a positive way.” These are still early days for equestrians adopting usable technology in an industry slow to change but Guy feels that it will improve as long as apps are easy to use and compatible with existing products.

Horseco is actively promoting its products on social media and is conducting studies with equine research facilities. 

  Horseco is based in Ohio, USA

Horseco is based in Ohio, USA

Website: http://www.horseco.com

Facebook: @horsecoinc
Instagram: horseco_inc
Twitter: @Horsecoinc

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