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The Tech Equestrian

Welcome to the new normal. Technology is everywhere and effects everyone and everything.  To keep up with the changes and information that impacts the equestrian world, I hope you will enjoy the stories, profiles and insights that this blog will feature. In addition, stay connected on social by joining my Twitter, Instagram and Facebook pages!

CAVALL: Delivering a New Equine Buying & Selling Experience

CAVALL: Delivering a New Equine Buying & Selling Experience

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Juliette Silvain, founder of CAVALL and full-time student at Georgetown University is on a quest to provide equestrians with a new way to buy and sell a horse using the power of digital. Born in Paris, France, Silvain was exposed to horses at a young age, including her grandfather who bred horses in Europe. At age 20 and already 16 years in the saddle, Silvain is studying Marketing and Management as a junior at Georgetown with a goal to combine her love of horses with business. The education she is getting from this top school is allowing her to do that and so much more. “Georgetown is a school set in tradition and the tradition focuses on the Jesuit value of giving back to the community,” cited Silvain. The school also values an entrepreneur mindset and Georgetown Venture, a consulting company for undergraduate students on campus, fosters that by providing a consulting and finance team behind students like Silvain to bring their dreams to reality.

The Pitch
Riding with Martin Douzant at The Frame Sport Horses LLC in Middleburg, VA and leveraging her network, she soon uncovered that one of the pain points of horse ownership is buying and selling a horse. “I came up with a few ideas for using technology to transform horse shows, but the buying and selling of horses is what I ultimately chose based on conducting more customer discovery,” said Silvain. The Leonsis ‘Bark Tank’ Pitch competition, which took place in November at the Georgetown Business School, is a big deal. “It was an honor to be chosen because you have to be nominated to apply,” she said. One of her professor’s nominated her and along with eight finalists, she presented with her co-founder, Yechan Choim - they were one of only two teams that were undergraduates. They were allowed three minutes to pitch their venture in front of eight judges with an additional five minutes of Q&A. “Based on our concept and passion for the project, we were awarded $5,000.”

Silvain and her equine partner Zen L competing in the High Adult Jumpers at WEF.

Silvain and her equine partner Zen L competing in the High Adult Jumpers at WEF.

The Product
The app is designed to give sellers the ability to promote their horse(s) at horse shows with an intuitive search function to help with locating the best horse(s) based on criteria and needs. “As a seller, the app will provide a whole new level of market exposure and enable you to connect with the best buyer for your horse,” said Silvain. “As a buyer, the app helps reduce the time it takes to locate the right one.” The full-feature app will aggregate a collection of horses at a show with an easy swipe functionality (similar to Tinder (a popular dating app)) that includes a linking feature to tie video of a horses’ performance. “Everything is focused on real-time interaction from alerts to what class they are competing in,” Silvain explained.

The Promotion
Silvain and her team are gearing up to the launch CAVALL in January at World Equestrian Festival (WEF) in Wellington, Florida. “We are excited to introduce the app to the horse community and are looking forward to one-on-one feedback,” said Silvain. “I’ve been working with Legado Farms in California and ESP Farm in Maryland and appreciate all the support they have given me,” praised Silvain. In addition to the overall sale functionality, CAVALL will also be a source for community. “It will be more than listings, we want to establish a community of trainers and sale barns,” she added. Details will be revealed during the launch in Wellington. “Through customer discovery and interaction, there is so much we can do to make this a ‘must have’ app for the horse world.”

The Future of Horse Tech
“As we know, the equine world is slow to adopt technology,” Silvain commented. She feels there is a great opportunity to introduce more technology that will only add value to the many facets of horse ownership. “I foresee many more startups in five years down the road, it is an industry ripe for expansion and tech acceptance,” Silvain added.

CAVALL Website
Instagram: cavall_official

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