IMG_5137.jpg

The Tech Equestrian

Welcome to the new normal. Technology is everywhere and effects everyone and everything.  To keep up with the changes and information that impacts the equestrian world, I hope you will enjoy the stories, profiles and insights that this blog will feature. In addition, stay connected on social by joining my Twitter, Instagram and Facebook pages!

SALES PADDOCK: A Simple, Streamlined Experience for Buying & Selling

SALES PADDOCK: A Simple, Streamlined Experience for Buying & Selling

BuyingandSelling.png

If you’ve ever been on a real estate aggregate website, such as Zillow – you know how easy it is to filter, view homes in a select area, and search based on your preferences. “I designed the Sales Paddock app based on the Airbnb model because buying a horse is like buying real estate,” said founder and CEO, Alison Koenig, who launched the app in 2017. “Purchasing a horse is a significant investment and like walking into a house and getting the feeling ‘this is the one,’ when you sit on the right horse, it makes all the other one’s pale in comparison,” she added. The app also allows you to have options, and not be confined to one area. “It is perfect for planning a trip and try horses in a select radius,” said Koenig, who encourages buyers to think beyond video shopping.

Delivering the Right Seller to the Right Buyer at the Right Time
Koenig grew up as an Army brat and lived all over the U.S. and found her passion showing Quarter Horse hunters at a young age. “I love quarter horses, they are smart, easy and very trainable. I started training at 16 and my focus has always been on looking for ways to improve horse management, care and performance.” The app idea came to her when she started selling horses and found that a horse show would be an ideal environment, but the hard part was connecting the horse to the buyer. “The market potential for middle level investments is growing and I wanted to capitalize on that,” said Koenig. There were also the questions of, how do you go beyond a horse show? How do you expand the interest and keep the buyers and sellers engaged? The app is free to download on iPhone and Android devices and free to list – until the website version is complete and then sellers can select from a range of packages. There is also a new mapping feature, that was introduced this winter, which now gives you the option to locate horses in a surrounding area.

 Locator features on the Sales Paddock app.

Locator features on the Sales Paddock app.

Keeping It Simple
The app gives you the power to list your horse via your phone in under 5 minutes using photos and videos you have saved on your phone. As a seller, there is an intuitive dashboard that focuses on keeping everything organized including a seller profile, alerts, analytics and more. The filter feature is perfect for narrowing your search and even includes a list of pre-selected horse shows to maximize your time in and out of the saddle. As a buyer, you can save your favorites and create a ‘collection’ – alerts are also generated base on your preferences.

 Easy Filter features on the app.

Easy Filter features on the app.

Bridging the Gap: An App + A Website
The app is growing substantially with 1,500 active users and this year alone there has been 4,000 downloads and up to 50 new users are added per day. “As the horse world transitions to digital, we’ve found that we need to be more than just an app, so we are adding a website version of the product,” cited Koenig. Her advice to horse professionals is to take the time to learn how to use the new apps on the market of which a majority are designed for ease of use. “I wanted the app to be so much easier to buy a horse and one of my goals was to provide more transparency for selling a horse.” Koenig knows what it’s like to be in a trainer’s shoes, working long 16-hour days which can be draining, thus offering a tool to make it easier is ideal. “Honestly, it is so easy and it makes the organization part, one of the best features,” added Koenig.

Secret to Success
“I do a lot of reaching out to buyers and sellers, I call them, meet them face-to-face and of course communicate via social media,” explained Koenig.  In addition to working all angles of the feedback loop, Koenig works closely with her tech team who are based in India. The data and back end system is supported by Amazon Cloud and once the product starts monetizing the exchanges, they will use a PayPal or Square to handle the transactions. “I work with the experts who know how to clone and improve the app experience.”

Juggling Being a Mom with Growing a Business
“My children are 4 and 6 years old and they keep me busy along with the app, which is my full-time job.” Koenig also leans on her husband Bryan, who has an operations background with a tech company. “He is super helpful with bouncing ideas from and just letting me work through solutions.” Even though she has a full plate of balancing work and home life, Koenig recently started giving lessons and training again.

The New X-Out Feature – Coming Soon!
The X-Out feature will become available in the fall and Koenig said, “Buyers will love and sellers already love!” This new feature enhances your search filter by allowing you to ignore ones that keep popping up and narrowing what you are truly looking for – it basically ‘hides’ the horse that might keep appearing. You will be able to ‘restore all’ when it comes time to widen your search.

“The horse industry needs to evolve and embrace technology to survive,” stressed Koenig, “it’s a shrinking industry and as a tech provider I’m hoping to help bridge the gap and help us grow.”

Website: www.salespaddock.com

Facebook: @salespaddock
Instagram: salespaddockapp
Twitter: @salespaddock

The Horse World Meets A.I.

The Horse World Meets A.I.

The Future of Equine Tech

The Future of Equine Tech