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The Tech Equestrian

Welcome to the new normal. Technology is everywhere and effects everyone and everything.  To keep up with the changes and information that impacts the equestrian world, I hope you will enjoy the stories, profiles and insights that this blog will feature. In addition, stay connected on social by joining my Twitter, Instagram and Facebook pages!

TAGALO – Protect Your Ride

TAGALO – Protect Your Ride

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The Reality of Riding Spurs the Idea
“I came up with the idea for Tagalo two years ago after falling a number of times and realizing that when you are on the ground and injured that time matters,” said Co-Founder, Ann De Mot from Belgium in an interview with The Tech Equestrian at the Longines® Masters New York event last month. “It also becomes difficult to describe exactly where you fell,” she added. As an equestrian, falling from a horse is inevitable and if you are far from home or even at a stable and you are the only one riding, having a device that can send alerts is an indispensible tool for getting help right away.  
 
Functionality for each Stage of your Ride
According to Axel Dewitte, Co-Founder of Tagalo, the mobile app relies on various sensors of a smart phone (iPhone, Android, etc.) to help detect if you fall. There are three ways the app is designed to assist: 
1) before a ride – giving you the ability to create a horse profile and set up a list of contacts in case of an accident; 2) during a ride – the app tracks gaits, and a real-time riding path with other rider locations and 3) when a fall is detected – it will send a message out to your contacts as well as alert the community of riders around you (the nearest 3 active riders) so you are more likely to get someone who can catch a horse. “It will locate the rider in real-time, even if the mobile reception is bad, accelerating the time it takes to get you help,” said Dewitte. 

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Ride History in the Palm of your Hand
Additional perks of Tagalo allow you to analyze and monitor the gaits of your horse based on the algorithm in the phone. “This is a useful tool especially if you have more than one rider for a horse, it becomes a knowledge-sharing tool,” said De Mot. The owner will have more information on the history of the horses exercise routine. “It’s not for spying purposes, it is designed with the well-being of the horse in mind,” said De Mot.

 The Tagalo booth at Longines Masters

The Tagalo booth at Longines Masters

Your fellow riders or loved ones can track your activity on the map using the app.  “I don’t want to disturb my daughter riding, but I have peace of mind knowing where she is,” said De Mot.  Following its focus on safety, the app will notify you of dangers around you – similar to Waze does when you are driving your car. The data is based on the input from the community of riders. 

 Co-Founder Ann De Mot, Tagalo with Grand Prix rider, Olivier Philippaerts at Longines Masters.

Co-Founder Ann De Mot, Tagalo with Grand Prix rider, Olivier Philippaerts at Longines Masters.

Testing Different User Environments & Falls
“Before we launch, the product needs to be one hundred percent reliable and we’ve been doing a lot of beta testing to achieve that,” explained Dewitte. “To come up with the most reliable algorithm for fall detection, we’ve even done testing with stuntmen falling from horses to make sure we have intelligence on the different type of falls,” he added.

“We are relying on data to bring this app to fruition and each smart phone is built on different platforms and versions, so testing takes longer,” said De Mot. As part of the development of the mobile app a big focus is on being user friendly and creating an easy and reliable user experience (UX). “As you are riding with two hands you don’t have the time to press many buttons,” points out De Mot. The features need to be intuitive and easy to manage on horseback.

Next Steps
Tagalo is planned to launch in Q4 2018 and will be available as either a one-year subscription; monthly or one-day trial and the launch price point will be $120 per year. Once the product launches, they will continue their marketing presence at industry leading horse shows and events in the US and Europe. In addition, the second phase will feature a device in the saddle, allowing you to find the horse that much quicker.

“Every rider, no matter the level, wants safety and more knowledge about their horse and Tagalo can deliver that,” said De Mot.

 

Website: www.tagalo.io
Facebook: @tagalo.io
Instagram: tagaloprotectgo
 

 Tagalo is headquartered in Belgium.

Tagalo is headquartered in Belgium.

Longines Masters of New York Pictorial

Longines Masters of New York Pictorial

HORSE POWER: Powering the Next Generation of Horsemanship

HORSE POWER: Powering the Next Generation of Horsemanship