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The Tech Equestrian

Welcome to the new normal. Technology is everywhere and effects everyone and everything.  To keep up with the changes and information that impacts the equestrian world, I hope you will enjoy the stories, profiles and insights that this blog will feature. In addition, stay connected on social by joining my Twitter, Instagram and Facebook pages!

MYSTRIDE: Connecting Equestrians in a Positive Way

MYSTRIDE: Connecting Equestrians in a Positive Way

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Minnetonka, Minnesota – As equestrians, when we think of strides, we tend to think of counting them to figure out the best distance between jumps and knowing your horses’ stride can be a big advantage in the show ring. So how does that translate into a useful equestrian app? The Tech Equestrian caught up with mystride recently to understand what makes them stand out in the category of Ride Tracking & Community apps.

Empowering All Equestrians
“The app is designed for any type of equestrian, professional or non-professional,” said Beth Jones, who heads up marketing at mystride. One main differentiator of the app is that mystride wants to create a community that supports one another in an overall positive environment. “By connecting riders with one another in a positive way it helps keep riding fun and friendly.”

Beth Jones and her four-legged friend.

Beth Jones and her four-legged friend.

Beth Jones grew up in a family that owned and trained Thoroughbreds and got started competing in saddle seat and then moved into the hunter/jumper world. “I attended Murray State and rode on the IHSA team where I adopted a horse who I still have today,” shared Beth. Her horse background and experience led to where she is today working for mystride and riding at a local barn. “Having everyone at the barn review and comment on the app has also helped its evolution on what we offer - equestrians are passionate about everything,” she laughed.

The BarnFamily feature encourages sharing and community.

The BarnFamily feature encourages sharing and community.

Top Features
The free iOS app has a bunch of great features and some of the most popular include BarnFamily, RideRecord and GoalGetting. “Once you download and explore the app, you’ll get more comfortable with sharing your rides, taking notes on a ride for an owner or trainer, and making progress on your goals,” said Beth. Mystride also recommends you create a profile including a username for tagging purposes. BarnFamily is the community aspect of the app that works as a central source of ride sharing, goals and answering questions/responding to comments from fellow equestrians. RideRecord is the perfect digital compliment to your lesson program and reinforces what you’ve learned along with encouraging you to keep notes with your trainer. With GoalGetter it helps bring your game up a notch – as an equestrian we all have some level of competition in our blood – and this feature keeps us on track and organized to recognize achievement and check off those boxes!

RideRecord keeps you super organized.

RideRecord keeps you super organized.

GoalGetter helps you check those boxes and realize your goals!

GoalGetter helps you check those boxes and realize your goals!

Brand Personality – What’s with all the Carrots?
Mystride has a very distinct logo that incorporates a carrot – the universal horse treat. We asked Beth, what’s the focus on carrots? “It is the ultimate reward in the horse world for doing something right and it represents positive reinforcement, which our brand is all about.” If you’ve been on social media lately you can’t help but notice how mystride is spreading its positive message - with 18,000+ Instagram followers and 1,400 on Twitter. “Our marketing is mainly organic and our following is due to the posts we create that are relatable showcasing the brands personality.”

The carrot in the logo represents the ultimate reward in the horse world.

The carrot in the logo represents the ultimate reward in the horse world.

The Future Looks Orange
Post launch mystride is busy planning for more enhancements and features in addition to looking for ways to monetize parts of the app, to keep delivering a high-quality experience. “We are going to be creating a section for pros in the near future,” Beth shared. “We are excited to see how the public responds to the app and spend time discussing how they plan to use it to keep their barn lives organized.”

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Website: https://mystride.com

Instagram: mystride
Twitter: @mystride

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