LIVEEQ: Connecting & Serving the Equine Community

Access is one of the benefits of technology - it can open doors to a new world of opportunities and people you would not normally meet face-to-face. In the case of a horse community app called LiveEQ, the goal is to connect equestrians in a digital world and help them reach their goals. “The equestrian lifestyle is hard and when you aren’t busy, you are exhausted,” said Anne Hawkins, Founder of LiveEQ. “My solution takes the benefits of an app and tailors it through advanced search and filtering capabilities to make it easy to find what you are looking for.” 

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EQUICAPTURE: A Digital Tool for the Equine Photographer

Shelley Paulson, is an equestrian, an award-winning commercial photographer and educator for the past 20 years and recently developed an indispensable digital app to help professionals take high-quality equine images. The app not only gives creative ideas for photography sessions, but it serves as an inspirational resource by preparing photographers to capture the best from horse and human. The Tech Equestrian had a chance to e-meet Shelley and learn more about this one-of-a-kind solution.

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Juliana Chapman
CORRO – The Equestrian Customer is King

Corro – is on the move. The e-commerce website that offers horse care and competition products that originally launched in July 2019 and went offline is now back to offer customers what they need to provide the best care for their horses. “I feel like my area code is where my car is, because I’ve been living out of my car at the moment,” said Riesa Lakin, CEO of Corro. “I'm traveling a lot. I've been based out of New York City for about 15 years, but recently I'm spending a lot more time wherever my customer is.” From Florida to New York and California, Riesa is on the road connecting with customers – which sums up one of the focus areas for this exciting digital resource – the customer experience.

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Online - RetailJuliana Chapman
DARK HORSE Series

Coming at you like a DARK HORSE. Horse tech brings forward new ideas and innovations that are unexpected and thrilling at the same time. Discover a new world of how technology can help manage, train and keep our horses happy and healthy. Starting in September we are introducing our ‘DARK HORSE’ series of feature articles that dive into new technologies shaping the world and our industry.

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CommentaryJuliana Chapman
RIDESUM: Training App Built for Equestrians by Equestrians

Founded in Sweden and launched in 2019 Ridesum is a training mobile and web app built for equestrians by equestrians. Creator Jenny Stråhle, dressage rider was soon joined by Karin Lindell, Icelandic rider, and Mateusz Dziurla, eventing rider, as co-founders. The team has extensive experience from the equestrian world and many own, breed, train and compete horses in different disciplines.

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STALLWATCH: The Next Generation of Equine Video Surveillance

From adapting its video surveillance solution from 3G to 5G and beyond, StallWatch has been a trailblazer in the industry since it launched in 2000. It is a company that has evolved due to the everchanging horse sport needs and technology upgrades and is a division of WatchCorp LLC which has enabled it to grow its customer base along with adding additional capabilities. The Tech Equestrian caught up with Jackie Hale, a consultant and sales rep for StallWatch since 2009 to learn more about the company’s background and next chapter of this invaluable security service.

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Top 10 Blog Posts of 2022

You asked for it and we got it - the official TOP 10 list of your favorite blog posts this year. One thing is clear, the overall horse tech industry is strong and continues to deliver new solutions to meet the new demands. Digital transformation is abundant which means more choices and ways to keep organized, manage horse health, review performance metrics and so much more!

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Juliana Chapman
HAPPIE HORSE APP: Management and Health Care Reimagined

What do you call a barn management app, a tracking app plus a digital health app – all in one solution? If you guessed a ‘super-app’ you are correct. As horse tech evolves, we will start to see more of this concept that combines the best features across multiple apps/online solutions into one app for your convenience and to offer a one-stop shop alternative to having a variety of apps on your phone. We had the chance to find out the story behind this exciting entry and refresh from David Harder, Founder & CEO of Happie Horse app (formerly known as HorseAnalytics)

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9 Tech Tools for the Modern Equestrian

From the mythical tales of Pegasus to the Bucephalus of Alexander the great or a modern-day war horse Sergeant Reckless, the horse has forever been our ally at work, entertainment, war, or travel.

While some cultures still see horses as a source of travel or work, others have changed their perspective on the direction of sports or enjoyment. If you own a horse, we have some good news for you. Since technology began to have a grip on everything in the world, equestrians are experiencing the advantages.

Technology is slowly transforming the horse world - by introducing solutions that will make your life easier, from blankets to safety to health and wellness; technology covers it all.

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CommentaryJuliana Chapman
THE TRIED EQUESTRIAN: Your Pre-owned Headquarters

As an equestrian we tend to collect all types of things from apparel to tack and everything in between, and when we go to clean out our closets or tack rooms, we want options for our outgrown and don’t need items. Luckily, Taylor Hall, Owner, and Founder of The Tried Equestrian answers the call to consign slightly used products and leave the worry of reselling up to her team.

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Guide to Equestrian Watches

One piece of equipment that is imperative for equestrians to own is a solid equestrian watch. Watches are ideal for the demands of riding – whether for pleasure or competition. Let's check out the latest tech features equestrian watches come with these days and the benefits they can bring to riders.

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CommentaryJuliana Chapman