About

Hello, my name is Juliana and I'm a tech equestrian.

Hello fellow tech equestrians - welcome to the expansive digital world! I hope you thoroughly enjoy the engaging stories I'll be sharing, alongside valuable insights into what is next in the ever-evolving landscape of tech innovation, along with inspirations that spark curiosity. A bit about myself – I started my riding journey at age 10, and I have always remained actively involved in the equestrian sport, whether through riding or writing extensively about it. So, you may wonder, what is my technology background? My professional journey has primarily revolved around working in the tech industry for over 15 years, specifically within marketing, and this has included my tenure at the largest technology analyst firm in the world. But enough about my background - this blog is really about you. I hope it serves to educate, excite, and encourage you to explore the amazing possibilities of how technology is revolutionizing the horse world. It has already been a fast-paced ride, and I truly believe that the more knowledgeable you become, the more enhancements will come from better care of your horse, from training to nutrition to competition and more.

Check out the Tech Equestrian article in the World Equestrian Center Magazine, Vol IV 2024