All tagged riding lessons

HEELSDOWN.COM: Digitizing the Riding Lesson Program

When Betty and John Messina wanted to do something special to celebrate their wedding anniversary they didn’t step onto a plane to go to a vacation destination or take a seat at the table of an expensive restaurant, instead they decided to sit in the saddle and take a horseback riding lesson. However, what they thought would be an easy, seamless experience of finding a nearby stable in Westchester County, New York turned into a two-month long process of emailing and phoning stables with sometimes no replies to their outreach. “The whole experience was very discouraging,” recalled Betty. They finally found the right stable, took their lesson and when they finished the lesson, they took out their credit card. “There was an awkward moment when the instructor asked if we could pay by check,” Betty said in dismay. In the age of subscription services and a multitude of ways to pay for goods and services digitally there had to be a better way. “It soon dawned on us, with our combined knowledge and technology backgrounds, we could solve this problem.”