ELITE EQUINE MARKETPLACE: The Modern Marketplace for the Hunter Jumper World
Madison Ruddy Sanders, founder and CEO of Elite Equine Marketplace has been a lifelong competitive rider, starting her journey in the horse world with ponies at local shows before transitioning to rated competitions. Her passion for riding continued through college, at the University of Virginia in Charlottesville and beyond as she navigated the growth opportunities of adult life. “I was fortunate to ride and show my horses growing up, and continue onto the equestrian team in college, but after graduation, I stepped away from the saddle for a few years to focus on my career,” Madison shared. “That hiatus made it clear to me that I needed to find a way to make horses a permanent priority in my life.” She now lives on a farm with 12 horses, cherishing every opportunity to ride and show as an adult amateur, whether at home or in the show ring. She feels incrediblygrateful to work in an industry that aligns with her greatest passion.
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MANE STREET MARKET APP: Changing the Digital Buying/Selling Experience
A common theme with many of the horse tech innovators we interview for The Tech Equestrian end up developing something new and different because of frustration – that they couldn’t find something on the market that makes it simple, easy and in real-time. That is exactly what led India Lynn Wilkinson, founder, and creator of the Mane Street Market app to create an exciting new service that offers a simple and reliable way to buy and sell horses online and through the app. We had the chance to catch up with her recently to understand her background, motivation and guiding principle that make for a first-rate user experience and a digital solution you need to consider when shopping for a horse.
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THE EQUINE PLATFORM: Horse Sales Made Simple at Shows
In real estate, they say it’s all about location, location, location and when it comes to finding the right horse(s) – why not pick a convenient location based on the most available horses and professionals who are offering them? We found out that is just the case with The Equine Platform, an online and app buying and selling tool from founder and accomplished equestrian, Kendall Gath.
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HORSE MATCH: A Modern Way to Shop for Horses and Essentials
Online shopping is here to stay, giving customers ease and convenience which make it an everyday part of life, so why not transfer that to the horse world? Which is exactly what CEO and co-founder, Summer Gentry along with Michael Upchurch, COO and co-founder set out to do when they met 3 years ago to offer an app to help equestrians purchase their next horse and the services and products that goes along with horse ownership.
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