Top 10 Blog Posts of 2021

The challenging global health landscape drove innovation and increased tech adoption with equestrians in 2021. The Tech Equestrian saw a 60% increase in site visits year over year from equestrians seeking to learn more about ways to leverage technology in the 16+ categories the blog features. So what were the Big Trends? We saw an increase in training apps and solutions allowing for more access and alternatives to in-person training. In addition, the buying/selling providers grew this year along with more community apps and horse show solutions to make venues safe and efficient in communicating class logistics and timing. Equestrians wanted to know how to make their barns ‘smarter’ and discovered an easy ‘one-stop shop’ e-commerce vendor dedicated to horses.

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CommentaryJuliana Chapman
THE EQUINE PLATFORM: Horse Sales Made Simple at Shows

In real estate, they say it’s all about location, location, location and when it comes to finding the right horse(s) – why not pick a convenient location based on the most available horses and professionals who are offering them? We found out that is just the case with The Equine Platform, an online and app buying and selling tool from founder and accomplished equestrian, Kendall Gath.

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WEHORSE: The Most Comprehensive Online Source for Equestrian Education

Education is essential for equestrians – whether you are riding a green horse or trying to improve your horse show standing or everything in-between – training can make all the difference. Luckily technology affords different ways to expand your knowledge base and The Tech Equestrian had the opportunity to catch up with Christian Kroeber, CEO & Co-Founder from wehorse to get an inside look at this exclusive resource for improving your ride.

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TTE’s Top 7 Equestrian Gift Retailers

At The Tech Equestrian, we profile all types of horse tech for you to discover and download (in some cases) so we thought in the spirit of giving - to highlight innovative retailers with inspiring brand stories to make your holiday a little more horsey!
(Note: this list is compiled from our own choices, no vendor approached TTE to be featured on this list.)

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CommentaryJuliana Chapman
The HorseNet: A Digital Horse Community Designed For All Your Needs

Equestrians lead busy lives. We tend to have many needs and wants when it comes to keeping horse(s) happy and healthy. Enter a new and simpler way to keep organized and find what you are looking for with an innovative online community resource called The HorseNet. The Tech Equestrian had a chance to catch up with founder and lifelong equestrian, Marsha Martin to find out what makes her solution the one to turn to and her plans for evolving the platform as it grows.

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EQUILAB: A Top Tool to Elevate Your Training

Equilab is a Sweden based company founded in Gothenburg, but today boasts almost half of its team from other countries. “Our company is setting the pace on becoming an innovative solution for riders from all around the world,” said Johanna Wingstrand, Marketing Coordinator at Equilab. The company was created from the idea that something was missing from the equestrian world from a data and technical aspect. “One of our co-founders has a background in triathlons but after an injury he became involved with equestrian sport.” Having been exposed to all kinds of technical measuring tools when training for triathlons he noticed that this was not available for equestrians and the idea for Equilab came to life.

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App - TrainingJuliana Chapman
RIDELY App: Your Digital Solution for Training, Tracking and Goal Setting

“Making equestrians better is our goal,” stated Nicole Graf, US Country Manager of the Ridely App, in a recent phone interview with The Tech Equestrian. The training app launched in the US in October last year and now boasts 50,000 video plays and more then 100,000 user-logged rides per month. “Ridely originated in Sweden in 2017 and they were looking to expand globally with the US market being a natural fit,” said Nicole. It’s now a complete tool for equestrians, with hundreds of training videos with the world’s best riders in various disciplines from beginner to advanced level. It also incorporates an innovative calendar-based journal where you can keep track of your training and everything around your horse. You can set goals and monitor your progress through photos and video.

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SHOWASSIST: People-Centered. Show-Driven. Your Digital Horse Show Aide

As a ‘mom-ager’ and horse show mom to her daughter, Malachi, Deidre McAuley-Hayes knows a thing or two about how stressful horse shows can be. She and Malachi, a young jumper professional came up with the idea for ShowAssist after a discussion they had when Malachi asked her mom, ‘Will you still travel with me to horse shows when I turn pro?’ They talked about how great it would be to have a service that allows people to hire a groom, braider or other support staff on-demand at a horse show. “Let’s call it ShowAssist,” recalled Deidre.

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Meet Corro: The One Source For All Things Horse

In an era when nearly every purchase is only one click away, shopping for horse care products online often feels crowded and quite frankly, overwhelming. With e-commerce giants like Amazon helping to make our daily purchases convenient and care-free, the horse care world has been waiting patiently for its own one-stop-shop. Offering the best prices, a curated product assortment, and an elevated customer service experience, the wait is over with the arrival of Corro (corroshop.com).

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Part II: Where Are They Now? Series Continues – Horse Tech Providers 3 Years Later…

We hope you enjoyed Part I of Where Are They Now? We created a two-part post to highlight all of the innovation that has entered and in some cases exited the horse world. The Tech Equestrian blog’s purpose is to provide equestrians a view on what’s new and what’s next when it comes to technology designed to help humans and horses. We reached out to the original contacts (for those that are still in business) and asked a series of questions to learn more about how they are weathering the ‘new normal’ and what they are most proud of as it pertains to their product/service along with a future forward question.

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HORSE MATCH: A Modern Way to Shop for Horses and Essentials

Online shopping is here to stay, giving customers ease and convenience which make it an everyday part of life, so why not transfer that to the horse world? Which is exactly what CEO and co-founder, Summer Gentry along with Michael Upchurch, COO and co-founder set out to do when they met 3 years ago to offer an app to help equestrians purchase their next horse and the services and products that goes along with horse ownership.

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