Corro – is on the move. The e-commerce website that offers horse care and competition products that originally launched in July 2019 and went offline is now back to offer customers what they need to provide the best care for their horses. “I feel like my area code is where my car is, because I’ve been living out of my car at the moment,” said Riesa Lakin, CEO of Corro. “I'm traveling a lot. I've been based out of New York City for about 15 years, but recently I'm spending a lot more time wherever my customer is.” From Florida to New York and California, Riesa is on the road connecting with customers – which sums up one of the focus areas for this exciting digital resource – the customer experience.

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As an equestrian we tend to collect all types of things from apparel to tack and everything in between, and when we go to clean out our closets or tack rooms, we want options for our outgrown and don’t need items. Luckily, Taylor Hall, Owner, and Founder of The Tried Equestrian answers the call to consign slightly used products and leave the worry of reselling up to her team.

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In an era when nearly every purchase is only one click away, shopping for horse care products online often feels crowded and quite frankly, overwhelming. With e-commerce giants like Amazon helping to make our daily purchases convenient and care-free, the horse care world has been waiting patiently for its own one-stop-shop. Offering the best prices, a curated product assortment, and an elevated customer service experience, the wait is over with the arrival of Corro (corroshop.com).

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“We created Equivont out of pure need,” stated Jessica. “I was planning to move to Florida and I was trying to find stables in the Tampa area, but the online research resulted in outdated and inaccurate information.” This frustration led to the idea to form a company that provides equine businesses with the tools and insights needed to have an online presence necessary to compete in the evolving online-shopping and ecommerce world.

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What started as a university project in digital communications studies back in January 2011 is now a full-time job and wildly-popular international equestrian lifestyle blog and app for Roxanne Legendre, founder and editor of PegaseBuzz. The focus of the blog is to provide equestrians their daily dose of equestrian culture and horse fashion. “In order to be successful I knew I had to cover both the riders' lifestyle and integrate how media is consumed on smart phones by introducing an app,” said Roxanne. 

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