All tagged tech equestrian
August is an exciting month in the horse show world from top European Championships to the Pan American Games to Pony Finals and more - the spotlight shines on equestrians and their equine athletes. With that in mind, we posed two questions to our horsetech experts on how technology is either changing or will change the way we compete. This month’s questions included:
1) How will technology change the way horse shows are governed? Will technology be seen as a help or will it be scrutinized for giving horse/rider an 'advantage'?
2) If you were a horse show producer - how would you leverage technology to help in providing a better experience?
As we know horses are herd animals. In the wild they survive by forming bands to protect themselves from predators. This collective group forms a strong bond led by instinct and their dominate traits of hearing, sight, smell and of course, speed that allow the breed to reproduce and survive. When The Tech Equestrian recently spoke with Christie Schulte Kappert, Program Manager from My Right Horse, an online portal that specializes in horse adoption and is an extension of The Right Horse Initiative, the power of teamwork is apparent from the many partner organizations that help drive the mission forward.
When Patrick Husting, founder and creator of The Equestrian App and now Smart Barn Technologies, first planned to build his barn he knew he wanted it to be ‘smart.’ “There were a few factors in my decision,” Patrick explained, “one, my background in technology allowed me to know all the options available, two, I have a ‘smart’ home and third, I was also aware that smart technology doesn’t have to be expensive.”
What integrated ways (or disruptions) will technology change the horse world; please provide an example of what you are currently seeing, planning on offering with your product/service or hoping becomes available?
Middleburg, Virginia: Tori Sullivan grew up riding out west in Reno, Nevada – land of cowboys, slot machines and mountain vistas. The expansive countryside lent itself to breeding horses, coyote hunting and all types of western riding events recalled Tori. But soon her English grandmother instilled in her the need to ride a different way, “you will ride English,” she proclaimed. Along with that order and a reality boost from her parents saying, you really need a job, Tori packed up her things and moved East to start her first “real” job.
One of the beautiful aspects of horses is that they are our partners – whether you are riding competitively or caring and managing them for pleasure. So it seems a natural fit to have partnerships and collaborations when it comes to horse tech providers expanding their offerings. Let’s hear from The Tech Equestrian Advisory Board on how they feel about collaborations and what they are already doing or plan to do when it comes to partnerships.
After having The Tech Equestrian Advisory Board provide feedback on how they use customer data and their thoughts on the future of data in the April blog post, we thought it would be important to also have a legal perspective. Luckily I met Madison Wiles-Haffner, a lawyer at Finn Dixon & Herling LLP and fellow equestrian at this year’s Equestrian Businesswomen Summit (EQBW Summit) in West Palm Beach and discussed story ideas.
At The Tech Equestrian we know how important data is to any size business looking to advance their business with the aid of technology. Many of today’s tech enabled businesses are building a one-to-one relationship with their customers by customizing their offerings and experiences. And guess what? It’s getting easier for them to tailor their products & services because the digital footprint you leave every day is expansive and immediately brings to mind the sensitive topic of data privacy.
Let’s ask The Tech Equestrian Advisory Board their thoughts on the best way for tech savvy companies to value and respect their customer’s data and maximize it to expand their offerings – and you be the judge – do you think there is a data dilemma brewing or is it moving business solutions in the right direction?
When Alan Wielunski stepped into the wonderful world of horses it was his young sons who got him hooked. “My connection with horses started 20 years ago when both my sons started riding,” recalled Alan. At first it was a hobby and passion for them but then gradually the whole family became obsessed. This obsession led to a successful sport horse business they own in the south of Holland called EMW Sport Horses.
The Tech Equestrian would like to thank Nicole Salazar, Lifestyle Blogger and Equestrian of For the Love of All Things Fabulous for attending and covering the exciting new Equine Tech Collab Mastermind Innovation Series. Here is an excerpt of her experience and I encourage you to follow and view the full article on her blog!
BARCELONA, SPAIN: Innovation in the horse world takes on many forms and one that caught our attention is a new brand called FITTEST HORSE. To truly be innovative the goal of a product/service is to improve a process or an outcome; to enhance performance; save time/money and enhance the health or physical well-being of an equine and this product named FITTEST SUIT checks those boxes. The product itself is a stylish compression suit that provides equine athletes with various health and performance benefits.