All tagged equine

TTE Advisory Board: The Data Dilemma

At The Tech Equestrian we know how important data is to any size business looking to advance their business with the aid of technology. Many of today’s tech enabled businesses are building a one-to-one relationship with their customers by customizing their offerings and experiences. And guess what? It’s getting easier for them to tailor their products & services because the digital footprint you leave every day is expansive and immediately brings to mind the sensitive topic of data privacy.

Let’s ask The Tech Equestrian Advisory Board their thoughts on the best way for tech savvy companies to value and respect their customer’s data and maximize it to expand their offerings – and you be the judge – do you think there is a data dilemma brewing or is it moving business solutions in the right direction?

STEED: One Device, Multiple Solutions

When Alan Wielunski stepped into the wonderful world of horses it was his young sons who got him hooked. “My connection with horses started 20 years ago when both my sons started riding,” recalled Alan. At first it was a hobby and passion for them but then gradually the whole family became obsessed. This obsession led to a successful sport horse business they own in the south of Holland called EMW Sport Horses.

FITTEST HORSE: The Ultimate Performance Suit for Equine Athletes

BARCELONA, SPAIN: Innovation in the horse world takes on many forms and one that caught our attention is a new brand called FITTEST HORSE. To truly be innovative the goal of a product/service is to improve a process or an outcome; to enhance performance; save time/money and enhance the health or physical well-being of an equine and this product named FITTEST SUIT checks those boxes. The product itself is a stylish compression suit that provides equine athletes with various health and performance benefits. 

MYSTRIDE: Connecting Equestrians in a Positive Way

As equestrians, when we think of strides, we tend to think of counting them to figure out the best distance between jumps and knowing your horses’ stride can be a big advantage in the show ring. So how does that translate into a useful equestrian app? The Tech Equestrian caught up with mystride recently to understand what makes them stand out in the category of Ride Tracking & Community apps.

SEAVER: The Next Generation of Performance & Health Measurement

PARIS, France: There are many intelligent and sophisticated riders looking for new ways to measure their performance goals. As is the case with Zakaria Antar, CEO and co-founder of Seaver, a former semi-professional rider who used to train with Abdelkebir Ouaddar. “I realized that aside from trusting my coach, there was no precise and scientific way for me to measure my progress,” explained Zakaria. Luckily with technology becoming more accessible and part of our culture, he found a way to monitor progress, performance, and most importantly his horses’ well-being through a product he co-founded called Seaver. After three years in development, Seaver’s first product was launched in April 2018.

HORSENSE.SHOP: Modernizing the Online Tack Shop Experience

Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya. 

CAVALL: Delivering a New Equine Buying & Selling Experience

Juliette Silvain, founder of CAVALL and full-time student at Georgetown University is on a quest to provide equestrians with a new way to buy and sell a horse using the power of digital. Born in Paris, France, Silvain was exposed to horses at a young age, including her grandfather who bred horses in Europe. At age 20 and already 16 years in the saddle, Silvain is studying Marketing and Management as a junior at Georgetown with a goal to combine her love of horses with business.

THE EQUESTRIAN: Delivering a Robust Horse Care and Community App for the Horse World

From living across the street from a premier Quarter Horse ranch, McCloud Quarter Horses as a young boy in Minnesota to building his own Quarter Horse ranch as an adult, Patrick Husting, software developer, Internet entrepreneur and horseman is on a journey to give back to the horse world by introducing a full featured digital horse care and community app named The Equestrian. “I’ve had a very rewarding career with creating and building businesses in the tech space to now afford to live a balanced and horse-filled life,” said Husting in a recent phone interview with The Tech Equestrian.

No Stopping STALLER: From Creating Online Stall Rentals to Developing an Integrated Horse Show Experience

International equestrian and technology entrepreneur, Pablo Jimenez Godoy is onto something big. As co-creator of the Staller app, Pablo shared exciting new developments for the business in a recent interview with The Tech Equestrian that includes building a new digital platform that will transform the horse show world, as we know it. But let’s start with a little background…