All tagged the tech equestrian
What integrated ways (or disruptions) will technology change the horse world; please provide an example of what you are currently seeing, planning on offering with your product/service or hoping becomes available?
Middleburg, Virginia: Tori Sullivan grew up riding out west in Reno, Nevada – land of cowboys, slot machines and mountain vistas. The expansive countryside lent itself to breeding horses, coyote hunting and all types of western riding events recalled Tori. But soon her English grandmother instilled in her the need to ride a different way, “you will ride English,” she proclaimed. Along with that order and a reality boost from her parents saying, you really need a job, Tori packed up her things and moved East to start her first “real” job.
We hope you are enjoying one of my favorite months: June – a hybrid month – half spring and half summer filled with long sunny days (hopefully) and lower humidity (in the Northeast, at least) and also a perfect month to get to know The Tech Equestrian Advisory Board members. We asked them a range of questions so you cannot only respect their new products/services/apps but appreciate some of their likes and admirations. I know I can relate to many of their answers. Enjoy and happy riding!
When Betty and John Messina wanted to do something special to celebrate their wedding anniversary they didn’t step onto a plane to go to a vacation destination or take a seat at the table of an expensive restaurant, instead they decided to sit in the saddle and take a horseback riding lesson. However, what they thought would be an easy, seamless experience of finding a nearby stable in Westchester County, New York turned into a two-month long process of emailing and phoning stables with sometimes no replies to their outreach. “The whole experience was very discouraging,” recalled Betty. They finally found the right stable, took their lesson and when they finished the lesson, they took out their credit card. “There was an awkward moment when the instructor asked if we could pay by check,” Betty said in dismay. In the age of subscription services and a multitude of ways to pay for goods and services digitally there had to be a better way. “It soon dawned on us, with our combined knowledge and technology backgrounds, we could solve this problem.”
One of the beautiful aspects of horses is that they are our partners – whether you are riding competitively or caring and managing them for pleasure. So it seems a natural fit to have partnerships and collaborations when it comes to horse tech providers expanding their offerings. Let’s hear from The Tech Equestrian Advisory Board on how they feel about collaborations and what they are already doing or plan to do when it comes to partnerships.
After having The Tech Equestrian Advisory Board provide feedback on how they use customer data and their thoughts on the future of data in the April blog post, we thought it would be important to also have a legal perspective. Luckily I met Madison Wiles-Haffner, a lawyer at Finn Dixon & Herling LLP and fellow equestrian at this year’s Equestrian Businesswomen Summit (EQBW Summit) in West Palm Beach and discussed story ideas.
At The Tech Equestrian we know how important data is to any size business looking to advance their business with the aid of technology. Many of today’s tech enabled businesses are building a one-to-one relationship with their customers by customizing their offerings and experiences. And guess what? It’s getting easier for them to tailor their products & services because the digital footprint you leave every day is expansive and immediately brings to mind the sensitive topic of data privacy.
Let’s ask The Tech Equestrian Advisory Board their thoughts on the best way for tech savvy companies to value and respect their customer’s data and maximize it to expand their offerings – and you be the judge – do you think there is a data dilemma brewing or is it moving business solutions in the right direction?
When Alan Wielunski stepped into the wonderful world of horses it was his young sons who got him hooked. “My connection with horses started 20 years ago when both my sons started riding,” recalled Alan. At first it was a hobby and passion for them but then gradually the whole family became obsessed. This obsession led to a successful sport horse business they own in the south of Holland called EMW Sport Horses.
As equestrians, when we think of strides, we tend to think of counting them to figure out the best distance between jumps and knowing your horses’ stride can be a big advantage in the show ring. So how does that translate into a useful equestrian app? The Tech Equestrian caught up with mystride recently to understand what makes them stand out in the category of Ride Tracking & Community apps.
As equestrians, we tend to have many unanswered questions about our equines – from their fitness level to nutrition to recovery time after an ailment or injury. But thanks to Hoofstep, a horse tech startup based in Sweden, their new wearable is designed to be your virtual veterinarian to bring you answers you never thought possible.
Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya.