All tagged the tech equestrian
After having The Tech Equestrian Advisory Board provide feedback on how they use customer data and their thoughts on the future of data in the April blog post, we thought it would be important to also have a legal perspective. Luckily I met Madison Wiles-Haffner, a lawyer at Finn Dixon & Herling LLP and fellow equestrian at this year’s Equestrian Businesswomen Summit (EQBW Summit) in West Palm Beach and discussed story ideas.
At The Tech Equestrian we know how important data is to any size business looking to advance their business with the aid of technology. Many of today’s tech enabled businesses are building a one-to-one relationship with their customers by customizing their offerings and experiences. And guess what? It’s getting easier for them to tailor their products & services because the digital footprint you leave every day is expansive and immediately brings to mind the sensitive topic of data privacy.
Let’s ask The Tech Equestrian Advisory Board their thoughts on the best way for tech savvy companies to value and respect their customer’s data and maximize it to expand their offerings – and you be the judge – do you think there is a data dilemma brewing or is it moving business solutions in the right direction?
When Alan Wielunski stepped into the wonderful world of horses it was his young sons who got him hooked. “My connection with horses started 20 years ago when both my sons started riding,” recalled Alan. At first it was a hobby and passion for them but then gradually the whole family became obsessed. This obsession led to a successful sport horse business they own in the south of Holland called EMW Sport Horses.
As equestrians, when we think of strides, we tend to think of counting them to figure out the best distance between jumps and knowing your horses’ stride can be a big advantage in the show ring. So how does that translate into a useful equestrian app? The Tech Equestrian caught up with mystride recently to understand what makes them stand out in the category of Ride Tracking & Community apps.
As equestrians, we tend to have many unanswered questions about our equines – from their fitness level to nutrition to recovery time after an ailment or injury. But thanks to Hoofstep, a horse tech startup based in Sweden, their new wearable is designed to be your virtual veterinarian to bring you answers you never thought possible.
Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya.
2018 was full of new horse tech products and The Tech Equestrian was right there giving you first-hand information on the features, capabilities and advantages of each. As we experience the disruption of technology in our own consumer lives, the horse world is slowly waking up to the realities and possibilities technology can provide. For this year’s top ten blog posts - we looked at the highest page views to our site from each post to compile the top ten. From horse transportation to horse safety and performance wearables - these were some of the areas that interested you the most. If you haven’t had a chance to read, now is a great time to do so - a New Year is upon us and you don’t want to be left behind! Keep connected!
Juliette Silvain, founder of CAVALL and full-time student at Georgetown University is on a quest to provide equestrians with a new way to buy and sell a horse using the power of digital. Born in Paris, France, Silvain was exposed to horses at a young age, including her grandfather who bred horses in Europe. At age 20 and already 16 years in the saddle, Silvain is studying Marketing and Management as a junior at Georgetown with a goal to combine her love of horses with business.
The technology world is constantly changing and with change comes questions and new ways of thinking. I’m happy to announce that in 2019, you will not be alone when it comes to questions and ideas about technology and how they impact you and your horse(s). Join me on a journey with our 2019 Advisory Board members who come from a host of backgrounds, expertise and experience and who have developed exciting products/services; apps; and wearables to help advance our equines health, performance and safety along with building an exciting new community of connected equestrians.