INSTAGROOMS: Modernizing the Service Needs of the Horse Industry

Finding service providers for your horse can be challenging, and relying solely on "word of mouth" has its limitations. This can be especially true for horse owners who are focused on competing, have recently moved to a new area, or are returning to riding as adults after a break from their junior years. As the equestrian world evolves, seeing more riders embracing technology to simplify their experience is encouraging. Danielle Burgess, the Founder and CEO of Instagrooms, aims to create a comprehensive solution as a one-stop source for all equine service needs.

Online -Stable & ServicesJuliana ChapmanApril 29, 2025

HORSEBNB: Your ‘On the Go’ Boarding Resource

Breaking down as a driver used to be scary, but thanks to a smartphone and roadside assistance, plus other apps – help is a touch away. Now, let’s add a horse trailer to that scenario and things start to get more complicated. Not only do you have to get your trailer moving or get a backup trailer to move you, but now you need stabling. Luckily, there is an app for that! The Tech Equestrian had the chance to speak with founder, Laura Baker and Allyssa Baird, co-owner, from HorseBnB on their tried and tested solution of connected equestrians ‘on the go’ from short to long term board and everything in between.

Middleburg, Virginia: Tori Sullivan grew up riding out west in Reno, Nevada – land of cowboys, slot machines and mountain vistas. The expansive countryside lent itself to breeding horses, coyote hunting and all types of western riding events recalled Tori. But soon her English grandmother instilled in her the need to ride a different way, “you will ride English,” she proclaimed. Along with that order and a reality boost from her parents saying, you really need a job, Tori packed up her things and moved East to start her first “real” job.