All tagged horse tech

HEELSDOWN.COM: Digitizing the Riding Lesson Program

When Betty and John Messina wanted to do something special to celebrate their wedding anniversary they didn’t step onto a plane to go to a vacation destination or take a seat at the table of an expensive restaurant, instead they decided to sit in the saddle and take a horseback riding lesson. However, what they thought would be an easy, seamless experience of finding a nearby stable in Westchester County, New York turned into a two-month long process of emailing and phoning stables with sometimes no replies to their outreach. “The whole experience was very discouraging,” recalled Betty. They finally found the right stable, took their lesson and when they finished the lesson, they took out their credit card. “There was an awkward moment when the instructor asked if we could pay by check,” Betty said in dismay. In the age of subscription services and a multitude of ways to pay for goods and services digitally there had to be a better way. “It soon dawned on us, with our combined knowledge and technology backgrounds, we could solve this problem.”

TTE Advisory Board: Horse Tech Partnerships

One of the beautiful aspects of horses is that they are our partners – whether you are riding competitively or caring and managing them for pleasure. So it seems a natural fit to have partnerships and collaborations when it comes to horse tech providers expanding their offerings. Let’s hear from The Tech Equestrian Advisory Board on how they feel about collaborations and what they are already doing or plan to do when it comes to partnerships.

HORSENSE.SHOP: Modernizing the Online Tack Shop Experience

Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya. 

EVENT CLINICS: The Connected Riding Clinic Experience

One of the best ways to master horsemanship is to have the mindset of #neverstoplearning and a great way to act on that is to participate in a clinic. Clinics or riding workshops give you access to top professionals and allow you the opportunity to learn and interact with your peers in a highly informative riding session – sounds great, but is it easy to organize and participate?

EQUO – The Future of Horse Transport is Now

Four years ago, Daniel and Steven Bluman, international professional equestrians saw an opportunity that grew out of the struggles of transporting their equine athletes. It was a painful process, calling each of the large shipping companies to get a quote, waiting a day or so for a quote and then when you thought you were all set, they changed the schedule on you. “They wanted to change that process, because the only thing that was changing was the equipment to transport horses, nothing else,” said Juan Palacio, CFO and CMO of Equo.

A Bit about Bitcoin: Straight From the Horse's Mouth

My humin is very techie and likes to talk tech in the barn. I tend to ignore her rants and focus on the task at hand or whatever treat she has in her hand. But then one day, I got confused – she kept saying ‘bitcoin’ to her trainer in hopes of buying another horse (not happy about that part…) but I thought she meant the metal, that I don’t like, that goes in my mouth – called a bit.