Four years ago, Daniel and Steven Bluman, international professional equestrians saw an opportunity that grew out of the struggles of transporting their equine athletes. It was a painful process, calling each of the large shipping companies to get a quote, waiting a day or so for a quote and then when you thought you were all set, they changed the schedule on you. “They wanted to change that process, because the only thing that was changing was the equipment to transport horses, nothing else,” said Juan Palacio, CFO and CMO of Equo.