HORSENSE.SHOP: Modernizing the Online Tack Shop Experience

Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya. 

TTE Advisory Board: Robots in the Horse World

This month I challenged The Tech Equestrian Advisory board to think outside of the box (or stall!) and discuss their views on what impact robots would have if they were introduced to the horse world. This is a very interesting concept because horses are very intelligent and high touch creatures and they may not like a motorized robot to be near them at all – but there could be other uses, let’s see how the experts responded…and you’ll notice common responses/themes throughout.

EQUIVONT: Going the Distance to Help Equestrian Businesses Win at Digital

“We created Equivont out of pure need,” stated Jessica. “I was planning to move to Florida and I was trying to find stables in the Tampa area, but the online research resulted in outdated and inaccurate information.” This frustration led to the idea to form a company that provides equine businesses with the tools and insights needed to have an online presence necessary to compete in the evolving online-shopping and ecommerce world.

Top 10 Blog Posts of 2018

2018 was full of new horse tech products and The Tech Equestrian was right there giving you first-hand information on the features, capabilities and advantages of each. As we experience the disruption of technology in our own consumer lives, the horse world is slowly waking up to the realities and possibilities technology can provide. For this year’s top ten blog posts - we looked at the highest page views to our site from each post to compile the top ten. From horse transportation to horse safety and performance wearables - these were some of the areas that interested you the most. If you haven’t had a chance to read, now is a great time to do so - a New Year is upon us and you don’t want to be left behind! Keep connected!

HYLOFIT in Action: Confidence Building on a Whole New Level

The Tech Equestrian had the opportunity to experience Hylofit in action and celebrate its official launch at this month’s clinic at the beautiful Millstone Farm in Wilton, Connecticut. Titled ‘Reducing Stress and Building Confidence in your Horse’ the clinic was led by world-famous trainer Tristan Tucker known for his TRT method and legendary equestrian and Olympic gold medalist Rodrigo Pessoa in an information-packed morning complete with watching them interact with equines in training with Hylofit, a wearable heart rate monitor to track intensity.

CAVALL: Delivering a New Equine Buying & Selling Experience

Juliette Silvain, founder of CAVALL and full-time student at Georgetown University is on a quest to provide equestrians with a new way to buy and sell a horse using the power of digital. Born in Paris, France, Silvain was exposed to horses at a young age, including her grandfather who bred horses in Europe. At age 20 and already 16 years in the saddle, Silvain is studying Marketing and Management as a junior at Georgetown with a goal to combine her love of horses with business.

Meet your 2019 TTE Advisory Board

The technology world is constantly changing and with change comes questions and new ways of thinking. I’m happy to announce that in 2019, you will not be alone when it comes to questions and ideas about technology and how they impact you and your horse(s). Join me on a journey with our 2019 Advisory Board members who come from a host of backgrounds, expertise and experience and who have developed exciting products/services; apps; and wearables to help advance our equines health, performance and safety along with building an exciting new community of connected equestrians.

Look No Further! New Blog Post Categories

Looking for horse tech solutions? With so many new products, services, apps, and wearables on the market it’s hard to keep track, so The Tech Equestrian added new identifiers to every post and has made the resource page even easier to navigate by category.

Horsepower Technologies: A Breakthrough Solution for Lameness

Fast forward to today and armed with a decade of research and development behind the company’s first product called FastTrack™, Horsepower Technologies Inc. is proud to announce the commercial availability of the world’s first rehabilitative orthotic device for horses. “We leveraged existing technologies from the aircraft and sports medicine industries to bring to a solution to the problems in the new, equine market.” explained Mouli Ramani, President and CEO, Horsepower Technologies.

Support a Horse Charity!

As we enter the giving season, The Tech Equestrian would like to recognize the following the charities that give back each and every day to the horse world in many different ways. I hope you take a moment to review their websites and donate this year to a worthy cause or at least share and follow to keep up-to-date on how you can influence and help in your own way. Feel free to DM with others you’d like me to feature!