STEED: One Device, Multiple Solutions

When Alan Wielunski stepped into the wonderful world of horses it was his young sons who got him hooked. “My connection with horses started 20 years ago when both my sons started riding,” recalled Alan. At first it was a hobby and passion for them but then gradually the whole family became obsessed. This obsession led to a successful sport horse business they own in the south of Holland called EMW Sport Horses.

FITTEST HORSE: The Ultimate Performance Suit for Equine Athletes

BARCELONA, SPAIN: Innovation in the horse world takes on many forms and one that caught our attention is a new brand called FITTEST HORSE. To truly be innovative the goal of a product/service is to improve a process or an outcome; to enhance performance; save time/money and enhance the health or physical well-being of an equine and this product named FITTEST SUIT checks those boxes. The product itself is a stylish compression suit that provides equine athletes with various health and performance benefits. 

MYSTRIDE: Connecting Equestrians in a Positive Way

As equestrians, when we think of strides, we tend to think of counting them to figure out the best distance between jumps and knowing your horses’ stride can be a big advantage in the show ring. So how does that translate into a useful equestrian app? The Tech Equestrian caught up with mystride recently to understand what makes them stand out in the category of Ride Tracking & Community apps.

SEAVER: The Next Generation of Performance & Health Measurement

PARIS, France: There are many intelligent and sophisticated riders looking for new ways to measure their performance goals. As is the case with Zakaria Antar, CEO and co-founder of Seaver, a former semi-professional rider who used to train with Abdelkebir Ouaddar. “I realized that aside from trusting my coach, there was no precise and scientific way for me to measure my progress,” explained Zakaria. Luckily with technology becoming more accessible and part of our culture, he found a way to monitor progress, performance, and most importantly his horses’ well-being through a product he co-founded called Seaver. After three years in development, Seaver’s first product was launched in April 2018.

HORSENSE.SHOP: Modernizing the Online Tack Shop Experience

Anastasiya Illinska, has been an amateur dressage rider for 20 years and her experience and passion for horses led her on a journey to where she is today with working for a new horse tech start up called Horsense.shop. The idea for Horsense.shop started ten years ago when she opened an online tack shop in Kyiv, Ukraine. Over time she transformed it to a boutique store in the city center. “Having the shop really helped shape the online experience along with helping us encounter and manage all the problems of a typical business,” stated Anastasiya. 

TTE Advisory Board: Robots in the Horse World

This month I challenged The Tech Equestrian Advisory board to think outside of the box (or stall!) and discuss their views on what impact robots would have if they were introduced to the horse world. This is a very interesting concept because horses are very intelligent and high touch creatures and they may not like a motorized robot to be near them at all – but there could be other uses, let’s see how the experts responded…and you’ll notice common responses/themes throughout.

EQUIVONT: Going the Distance to Help Equestrian Businesses Win at Digital

“We created Equivont out of pure need,” stated Jessica. “I was planning to move to Florida and I was trying to find stables in the Tampa area, but the online research resulted in outdated and inaccurate information.” This frustration led to the idea to form a company that provides equine businesses with the tools and insights needed to have an online presence necessary to compete in the evolving online-shopping and ecommerce world.

Top 10 Blog Posts of 2018

2018 was full of new horse tech products and The Tech Equestrian was right there giving you first-hand information on the features, capabilities and advantages of each. As we experience the disruption of technology in our own consumer lives, the horse world is slowly waking up to the realities and possibilities technology can provide. For this year’s top ten blog posts - we looked at the highest page views to our site from each post to compile the top ten. From horse transportation to horse safety and performance wearables - these were some of the areas that interested you the most. If you haven’t had a chance to read, now is a great time to do so - a New Year is upon us and you don’t want to be left behind! Keep connected!